Answer: Trademarks are words, symbols, logos, designs, or phrases used to identify the source of a product or service and to distinguish it from others’ products or services. A trademark is associated with products alone, while a service mark is associated with services, such as business consulting. The term “trademark” is often used to refer to both trademarks and service marks. Trademarks can be word marks or design marks. Word marks consist of a word or words alone. Design marks consist of a design alone, a design combined with words, or words in stylized type.